For many, growth is about "home runs" - the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and luctrative, home runs don't happen every day and frequently come in cycles. Products like Kevlar, Teflon, and the Dell business model for selling personal computers may be once-in-a decade phenomena.

A surer and more consistent path to profitable revenue growth is through "singles and doubles" - small day-to-day wins and adaptation to changes in the market place the build the foundation for substantially increasing revenues. The impact of singles and doubles can be huge. They are not only the basis for sustained revenue growth but, in fact, the foundation for home runs. Singles and doubles provide the discipine of execution, an absolute necessity for successfully bringing a breakthrough technology to market or implementing a new business model.

Inherent in this way of thinking is the revolutionary idea that growth is everyone's business - not solely the concern of the sales force or top managment. Just as everyone participates in cost reduction, so must everyone be engaged in the growth agenda of the business. Every contact of each employee with a customer is an opportunity for revenue growth. That includes everyone from the people working in company's call center handling customer inquires and complaints to the CEO.

In this trailblazing book, Ram Charan provides the buidling blocks and tools that can put a business on the path to sustained, profitable growth.